Core Values

Ascon has been in existence for 30 years, growing immensely largely due to sound management practices and an inherent brand culture. Ascon has thrived thus far based on its culture, people and brand values.

BRAND PILLARS

COMMITTED

Promises kept / dependable
Performance orientated
Enabling / invested in success
Delivering value
Partnering
Principled

PRINCIPLED

Professional
Honest / incorruptible
Agent of positive change
Non-political
Quality products
Rational

PEOPLE-CENTRIC

Brand pillars
Accessible & available
Friendly
Caring
Service

PRAGMATIC

Sensible / down-to-earth
Realistic promises
Delivering value
Prudent
Emotional

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